Pitfalls: MV, PV, CM
Jun 02, 2009 in pitfalls
The terms “MV,” “PV,” and “CM” are popular in Asian countries such as Japan, China, Taiwan, and Korea. However, most people in North America and other English-speaking countries don’t know what MV, PV, and CM mean. You need to be careful with letter-based words (usually called “acronyms”). Even though they’re based on real English words, native English speakers may not use the same acronyms.
- Pitfall: MV, PV
American English: Music video. We don’t generally use this abbreviation (short form). We just say “video” or “music video.”
Example 1: My band made our first music video this weekend! Example 2: Did you see Gnarls Barkley’s new music video? I really liked it!
Here’s a music video by Calexico, a band I like. It might be hard to hear the words, so you can read the lyrics here. Their lyrics are very poetic, so it’s probably still hard to understand! - Pitfall: CM
American English: Ad (casual), advertisement, commercial. (Note: “advertisement” is pronounced differently in British and American English.) Usually, to refer to both radio and TV advertisements, we just say “ad.”
Example 1: I really hate that new diamond ring ad–it’s sexist and insulting to women. Example 2: I love watching TV shows on DVD because I don’t have to see any commercials!
This ad from the pay-TV network Discovery Channel was really popular last year. A lot of people made their own versions, and the geeky webcomic xkcd even did a parody.
Do you know some other acronyms that you’re not sure about? You can leave a comment and ask, and I’ll try to to answer you or write about it in a future Pitfalls post.
(Read other “Pitfalls” posts about words and phrases that can be a little dangerous.)
